‘We Are All Trying Here’ builds buzz beyond ratings

JTBC’s weekend drama "We Are All Trying Here" is gaining traction through word of mouth and online buzz, rather than rapid plot twists, sensational themes or clips designed to spread on social media. The series follows Hwang Dong-man, played by Koo Kyo-hwan, an aspiring director gripped by jealousy as his friends move ahead in life. Instead of affairs, heavy melodrama or easy emotional hooks, the drama leans into discomfort, moral ambiguity and emotional depth. Written by Park Hae-young, whose previous works include "My Mister" and "My Liberation Notes," and directed by Cha Young-hun of "When the Camellia Blooms" and "Welcome to Samdal-ri," the drama drew attention even before its premiere. Their collaboration brings together two creators known for character-driven storytelling and grounded portraits of ordinary people. The cast also raised expectations. Koo is joined by acclaimed actors Oh Jung-se, Kang Mal-geum and Park Hae-joon. The ratings have shown gradual growth instead of explosive success. According to Nielsen Korea, the drama began at 2.2 percent among cable-subscribed househ