Seoul expands $0.33 discount program for personal cup use at cafes

Seoul expanded its discount program for customers bringing their own cups to cafes on Monday, as it opens up participation to more stores in a bid to further curb disposable cup waste and promote eco-friendly habits. The Seoul Metropolitan Government said customers using their own cups at participating stores can save at least 500 won ($0.33) per drink, with stores discounting a minimum of 100 won and the city subsidizing 400 won. The city first implemented the initiative through a pilot program in 2023 and has since recorded around 260,000 personal cup uses through 2025, helping foster a culture of sustainability. This year, the city eliminated the Seoul Pay membership requirement, opening participation to a broader range of stores. At locations affiliated with Seoul Pay, the city's mobile payment platform, customers can choose between an immediate on-site discount or accumulated rewards points. Participating stores are listed on the Smart Seoul Map, an online service that visualizes city information geographically. To encourage public participation, the city will encourage stores to ho