Hanwha, MarcyPen launch fund platform for K-culture brands

Hanwha Asset Management and US-based MarcyPen Capital Partners have launched MarcyPen Asia, a joint venture aimed at investing in high-growth consumer brands in South Korea and across Asia. First announced in December 2025, the venture was launched after receiving regulatory approval. It will use Korea as its regional base to identify companies with strong cross-cultural appeal and global expansion potential. MarcyPen Asia will invest in consumer brands tied to cultural content, products and exp